Myriad Wins Adrian for South Africa

I was wondering what I was going to write about tonight till I got an e-mail from my good friend Joao at Myriad Travel Marketing. This firm has earned my respect as a writer/editor/radio correspondent, time after time. Myriad captured the Destination Advertising Category at the HSMAI Awards Ball. They won it for capturing the experience of South Africa in television and print. I went before they had the account but obviously they took it to new heights. Kudos must go to the South Africa Tourism also.

The Adrian Awards have been given for creative brilliance and practices in hospitality, travel and tourism- related marketing for the last 49 years. In 2005 the competition attracted over 1,200 entries from over 35 countries. When I met Al Merschen and his staff I knew they were winners. The graphic tagline was “Its impossible.” Becoming. “Its possible.” Foreign arrivals in SA increased 10.3% in the first 3 months of 2005. I can only wish they handled me as my agent!