Travel PR Firms, Writers Be Fair

I often read or listen to travel writers slam PR Firms and I have to wonder why. From my seat I would think they have far more to complain about. I cannot count the times that I have never read anything written or broadcast by some that take up the space on a trip. Do they not realize that these firms are hired by destinations to get coverage? Travel is a business and as a freelancer needs outlets, firms need coverage. That is how their employees get paid, don’t they also deserve to survive in this business. I’m not talking about an article getting killed or dropped, but total unfair practice.

In general I have met some wonderful people working hard at their jobs promoting places and in general great places. I totally understand policies by some publications to not allow media rates or press trips. The final decision is up to the writer, learn what is accepted where and if it works for you, it is part of your job. However you feel about travel writing is a personal choice, just do your job and write.

Some great PR Firms I have dealt with have great reputations such as Myraid Marketing, Geoffrey Weill Assoc. and Georgia Turner Group. There are many others but realize that their survival is ours.