Discover America Partnership and the Power of Travel

During this week of networking such as my attendance at the European Travel Commission bash, my thoughts turned again to the fact that America doesn’t do much to attract visitors, no national strategy in play and none planned. Here in the red, white and blue states have their own CVB and tourism boards, many are great. It still doesn’t come close to the efforts that governments around the world use to attract dollars, yen or pounds. There is a reason that so many countries have national tourism boards, it is an economical wind fall. People make money from visitors a fact that escapes us here.

I am a big fan of Discover America’s tackling the problem by stepping in and realizing the financial benefit of drawing foreign visitors not to mention the benefits of people from other places learning more about us in the US of A. I frequently go to their website to check out their progress. Here is one quote, “Foreign travelers are in agreement: the U.S. entry process is unpredictable and unfriendly to foreign visitors, it is hurting America’s image abroad and deterring many from visiting the U.S.”. http://www.poweroftravel.org/about.aspx