Discover America Partnership, Howdy Partner

 The US doesn’t have a tourism board a fact that Max and I have bitched about for years. An organization has started dealing with the US’s short comings and aims to not only attract foreign visitors but improve the opinion of Americans abroad. In the UK alone favorable opinions of American has slipped 27% over the last six years. In France where I am heading later this month that figure is 39%. An interesting statistic on the site is the fact that 72% of travelers from abroad that have visited the US have a positive opinion of Americans.

Some of the business leaders that are part of the organization are Jonathan Tisch of Loew’s Hotels, J W Marriott Jr. of Marriott International and Roger Dow CEO of the Travel Industry Association. Check out Discover America Partnership.